Email Revenue Up 46% — Attributed Revenue Grew $19,800 · Total Store Revenue Up 49% Q4 vs Q3 2025 · Email Now Drives 54% of Total Revenue · Flows Drive 93.64% of Attributed Revenue · Attributed Revenue Up 148% in 30 Days · LTV Jumped 34% in 4 Months for One Beauty Brand · Email Revenue Up 46% — Attributed Revenue Grew $19,800 · Total Store Revenue Up 49% Q4 vs Q3 2025 · Email Now Drives 54% of Total Revenue · Flows Drive 93.64% of Attributed Revenue · Attributed Revenue Up 148% in 30 Days · LTV Jumped 34% in 4 Months for One Beauty Brand ·
Klaviyo Growth & Retention Partner
Turn your email list into predictable, recurring revenue without raising ad spend.
Misbah helps DTC and ecommerce brands scale email & SMS revenue 30–40% through high-converting flows, precision-targeted campaigns, and strategic list growth. A specialist team of designers, copywriters, and strategists handles everything end-to-end.
What makes this different from every agency you've tried.
Misbah leads strategy on every account personally, while a dedicated team of designers, copywriters, and execution specialists handles the execution. No juniors. No strategy decks that gather dust.
01
Strategic leadership + specialist execution
Misbah personally leads strategy and account oversight for every client. A tight team of designers, copywriters, and automation specialists handles execution — so nothing is ever templated or rushed.
02
Data-first, never gut-first
Every decision, from subject line to send time to segmentation depth, is backed by your data. A/B tests run continuously and performance dictates direction, not opinions or trends.
03
Built for compounding revenue
The flows and segments Misbah builds are not set-and-forget. They are optimized monthly. Clients who stay 6+ months consistently see email revenue compound rather than plateau.
04
Fast execution, clear communication
Typical agency turnaround: 2–3 weeks for a flow. Our turnaround: 3–5 days. You'll never wonder what's happening — weekly snapshots and async updates keep you fully in the loop.
"The best email marketing feels invisible to the customer — and indispensable to the brand."
— Misbah Javed, Core Retention Philosophy
Services
Everything your email program actually needs.
Strategy, copywriting, design, build, and reporting handled end-to-end by Misbah's team, so yours can stay focused on growth.
01 — Lifecycle Flows
Automation
Welcome series (10%+ conversion)
Cart & checkout abandonment
Post-purchase upsell sequences
Win-back & re-engagement
VIP & loyalty automation
Browse abandonment recovery
Replenishment reminders
02 — Campaigns
Email Campaigns
Monthly campaign calendar
Precision audience segmentation
Copy + design + QA build
A/B testing (subject, offer, design)
2–5 campaigns per week
UTM tracking & attribution
Performance reporting
03 — SMS
SMS Marketing
SMS strategy aligned to email
Welcome & cart reminders
Time-sensitive promotions
Win-back sequences
Full compliance setup
Opt-in best practices
2–8 sends per month
View All 6 Services & Pricing →
Client Results
Real brands. Real revenue. Real data.
A snapshot from recent engagements showing what's achievable when retention marketing is treated as a growth channel, not an afterthought.
Email Revenue Before vs After Engagement
Monthly attributed email revenue — anonymized client data
Q3 2025 (Before)
$13,566
Q4 2025 (After)
$19,810
Flows (Before)
$13.5K
Flows (After)
$19.8K +46%
Hardware Brand (Before)
Baseline
Hardware Brand (After)
+43.89%
Ecommerce Brand · Q4 2025
+49%
Total revenue growth vs prior period
Rebuilt flows and launched SMS from scratch. Attributed Klaviyo revenue up 46%. Flows now drive 93.64% of all attributed revenue.
Ecommerce Brand · Nov 2025
+148%
Attributed revenue lift in a single month
Total store revenue up 42.3%. Attributed email revenue grew 148.3% vs prior period through improved segmentation and full flow coverage.
See All Case Studies →
How It Works
A proven system, transparent at every step.
No black boxes. No mystery. Clients always know what's happening, what's next, and what results are being tracked.
01
Discovery & Audit
Full Klaviyo account review, performance data analysis, deliverability audit, and gap identification. Deliverable: a prioritised 90-day roadmap.
02
Strategy & Planning
Flow mapping, campaign calendar creation, segmentation architecture design. Clients approve everything before the build begins. Managed in ClickUp.
03
Build & Launch
Copywriting by our retention writer, template design by our specialist, Klaviyo build and full QA, then a controlled launch with performance monitoring.
04
Monitor & Optimize
Weekly snapshots, monthly optimisation reports, continuous A/B testing. Revenue compounds rather than plateaus.
Time required from you: 30 to 45 minutes per week for approvals and check-ins.
"We saw measurable wins within the first two weeks and a sustained revenue increase after month one. Fast communication, strategic thinking, and real results. Exactly what we needed."
CMO
DTC Brand · Premium Supplements
★★★★★ 5/5
"Misbah and her team completely rebuilt our email programme from the ground up. Our email revenue went from an afterthought to 40%+ of monthly revenue. I wish we'd hired them sooner."
Head of Operations
Ecommerce Brand · Health & Personal Care
★★★★★ 5/5
"Finally found someone who understands both the technical side of Klaviyo and the strategic side of retention marketing. Worth every penny. Our LTV jumped 34% in 4 months."
Founder
DTC Brand · Beauty & Wellness
★★★★★ 5/5
"We were sending 1–2 emails a month and wondering why email wasn't working. Misbah showed us what consistent, segmented campaigns can do. The revenue speaks for itself."
Marketing Director
Ecommerce Brand · Home & Lifestyle
Limited Time Offer
Get a Free Klaviyo Audit — Normally $450
We'll review your entire Klaviyo account, identify exactly where revenue is leaking, and send you a prioritised action list. No sales call required. Just honest, expert analysis delivered within 48 hours.
No pitch. No pressure. Just honest advice about what your email program needs.
Client Results
Real Brands. Real Revenue.
Anonymized data from actual client engagements — showing what's possible when retention marketing is treated as the growth channel it is.
50+
Brands Scaled
$84K
Q4 2025 Total Revenue
46%
Revenue Growth vs Prior Period
148%
Attributed Revenue Lift (Nov 2025)
DTC Health & Wellness
Full Engagement · Flow Build + Campaigns + SMS
49% total revenue increase. Attributed email revenue up 46%. SMS launched and scaled to 12% of attributed revenue.
Total Revenue
$84,327
Email Attributed
$17,447
SMS Attributed
$2,362
Revenue Lift
+49% YOY
Problem: Flows existed but campaigns were inconsistent. SMS was untapped. Segmentation was basic. Email revenue was underperforming relative to list size and traffic volume.
Solution: Rebuilt flow architecture across the full customer lifecycle. Launched SMS from scratch with compliance setup and phased list-building. Built a segmented campaign cadence running 3–4 sends per week across engagement tiers. Project managed through ClickUp with weekly reporting.
Result: Total revenue increased 49% period-on-period. Email now drives 88% of attributed revenue ($17,447). SMS scaled to 12% of attributed revenue ($2,362). Flows account for 93.64% of Klaviyo revenue.
Premium Beverage
Ongoing Retainer · Flow Optimisation + Campaigns
42.3% total revenue increase. Attributed revenue up 148.3%. Multiple simultaneous segments running.
Total Revenue
$26,771
Revenue Lift
+42.3%
Attributed Lift
+148.3%
Attributed Share
35.48%
Problem: Campaign sends were infrequent and unsegmented. Flows were running but not optimised. Attributed revenue was low relative to list size.
Solution: Rebuilt segmentation to split sends by engagement tier. Introduced additional flow touchpoints for browse abandonment and post-purchase cross-sell. Increased campaign frequency to 3–4 sends per week with audience-specific messaging.
Result: Total revenue up 42.3% vs prior period. Attributed revenue increased 148.3% — demonstrating that improved targeting and flow coverage dramatically amplifies email's contribution.
Ecommerce Brand
4-Month Build · Flow Launch + Campaigns
+43.89% monthly revenue. Email now drives 54.31% of total revenue.
Revenue Increase
+43.89%
Email Revenue Share
54.31%
Flow Conversion
11.2%
Timeframe
4 months
Problem: Almost no email activity. Low repeat purchase rate. No automated customer journey. One-off batch emails with no segmentation.
Solution: Launched foundational flows (welcome, cart, post-purchase, win-back). Built segmented campaign calendar. Designed educational content strategy around product usage to drive engagement from non-buyers.
Result: Monthly revenue increased 43.89%. Klaviyo now attributes 54.31% of total store revenue to email — a testament to what strong segmentation and consistent campaigning achieves for niche brands.
Beauty Brand · 2 months
+$71,554
Deliverability fix + flow optimization
Identified deliverability issues tanking open rates. Fixed DNS records, warmed domain, rebuilt flows. Campaign revenue per recipient jumped 6.67x. YOY email revenue lift: 340%.
Personal Care · 8 months
+$72,182
Hyper-targeted flows + cross-sell
Built personalized flow sequences based on purchase behavior. Introduced cross-sell automation for complementary products. Monthly recurring revenue from email increased $72K over 8 months.
Want results like these?
Book a free strategy call and Misbah will show you exactly where your email program is leaking revenue.
Misbah's team handles everything from strategy through execution: flows, campaigns, SMS, list growth, deliverability, and reporting. Transparent pricing, no hidden fees.
What We Do
Six service areas. One cohesive system.
Every service is designed to work together, not in silos. Misbah's team of strategists, designers, copywriters, and Klaviyo specialists execute as a unit.
Service 01
Lifecycle Flows (Automations)
Welcome series that converts 10%+
Cart & checkout abandonment recovery
Post-purchase upsell sequences
Win-back & re-engagement flows
VIP & loyalty automation
Browse abandonment recovery
Replenishment reminders
Custom trigger-based logic
Service 02
Campaigns & Newsletters
Monthly campaign calendar planning
Precision audience segmentation
Copy + design + QA build
A/B testing (subject, offer, design)
2–5 campaigns per week
UTM tracking & attribution setup
Performance reporting
Seasonal & promo strategy
Service 03
SMS Marketing
SMS strategy aligned to email
Welcome & cart reminders
Time-sensitive promotions
Win-back sequences
Full compliance & 10DLC setup
Opt-in best practices
2–8 sends per month
SMS + email coordination
Service 04
List Growth & Popups
On-brand popup design
Mobile + desktop optimized
Intro offer creation & testing
A/B testing strategy
Klaviyo integration setup
Segmentation from sign-up
Email + SMS dual opt-in
Conversion rate optimization
Service 05
Deliverability & Analytics
SPF/DKIM/DMARC full audit
Domain warming strategy
List hygiene protocols
Revenue attribution setup
Custom Klaviyo dashboards
Weekly performance snapshots
Monthly optimization reports
Google Postmaster monitoring
Service 06
One-Time Projects
Flow foundation build ($900–$2,400)
Technical audit ($450)
Email template pack ($450)
SMS kickstart ($600)
Team training sessions
ESP migration support
Popup & list growth setup
Klaviyo account cleanup
Retainer Options
Choose the plan that fits your stage.
All retainers include the full team — strategy, copywriting, design, build, and reporting. No templates. Everything built for your brand.
Foundation
From $1,490 / mo
For brands starting to build their email program. Get the fundamentals right from day one.
Misbah Javed. Klaviyo growth partner for DTC brands.
4+ years. 50+ brands. One focus: making email the most reliable revenue channel in a brand's marketing mix. Misbah leads strategy on every account personally, with a specialist team handling design, copy, and execution end-to-end.
Misbah built her expertise working across a range of ecommerce environments, developing a deep understanding of what separates email programs that plateau from ones that compound. She went deep into Klaviyo specifically because the platform rewards the kind of precision work she cares about most: tight segmentation, smart automation logic, and copy that earns attention rather than demands it.
The brands that get the best results are not always the biggest. They are the ones that treat email as a relationship channel rather than a broadcast tool. That philosophy shapes every account she works on.
"The best email program is one the subscriber doesn't notice. They just keep buying."
Misbah Javed
Expertise
Where the work actually lives.
A focused skill set built over 4+ years of hands-on Klaviyo work across health, beauty, hardware, beverages, fashion, and lifestyle brands.
Klaviyo Architecture
Full lifecycle flow design, advanced conditional logic, multi-split sequences, predictive analytics integration, and custom profile property triggers.
Retention Copywriting
Subject lines hitting 40-55% open rates. Body copy that reads like a trusted friend, not a brand blasting promotions. Always tone-matched to the brand.
RFM Segmentation
Recency, frequency, and monetary segmentation built natively in Klaviyo. Predictive LTV modeling. VIP tier creation. Drives 4x higher revenue per recipient than unsegmented sends.
SMS Strategy
Full program setup from compliance and opt-in to campaign calendars. TCPA compliance, quiet hours logic, and coordination with email flows so both channels reinforce each other.
Deliverability Engineering
SPF/DKIM/DMARC configuration, domain warming, list hygiene protocols, and inbox placement optimization. Audited before any creative work begins.
Performance Analytics
Custom Klaviyo dashboards, revenue-per-recipient tracking, LTV cohort analysis, and monthly reporting built around what clients actually need to see.
Project Management
Every engagement managed in ClickUp, Trello, or Asana. Clear task boards, deadlines, and async updates so clients always know what is happening and what is next.
Team Coordination
Misbah coordinates the full execution team, designer, copywriter, and build specialist, so clients have one point of contact for an entire retention function.
Technical Stack
Tools used every day.
Deep familiarity across the ecommerce tech stack. Misbah understands how these tools connect and where revenue data gets lost between them.
We take on a maximum of 7–10 active retainer clients at a time to maintain quality. Misbah reviews every enquiry personally before onboarding.
FAQ
Do you work outside of Shopify? +
Yes. We've worked with WooCommerce, BigCommerce, Magento, and custom platforms. Klaviyo integrates with all major platforms and the strategy principles apply regardless of your stack.
How quickly will we see results? +
Most clients see measurable improvement within 2–4 weeks of launching the initial flows. Significant revenue lift (30%+) typically occurs by month 2–3 as the full system matures and A/B test winners compound.
What's the minimum revenue requirement? +
We work best with brands doing $30K+/month in store revenue. Below that, the investment often outpaces the return. For earlier-stage brands, our one-time project builds give you a solid foundation.
Do you write the copy yourselves? +
Yes. Our dedicated retention copywriter writes all subject lines, preview text, and email body copy — tone-matched to your brand voice. Misbah reviews all copy before it goes out.
Can I start with a one-time project? +
Absolutely. Many long-term clients started with a Technical Audit ($450) or a Flow Foundation Build. It's a low-risk way to see the quality of work before committing to a retainer.